FHRONE represents the entrepreneurial venture of Snorri H. Gudmundsson, an Icelandic native based in Barcelona. Having amassed significant experience as a lead consultant in retail, online banking, and digital analysis platforms, he pivoted to the food and beverage industry post-Covid-19. AURORA is designed around the core services of FHRONE with the anticipation that most can be automated.

To decide if FHRONE is the right choice for you, consider this brief summary:

  • Enter the Spanish market effectively and efficiently.
    • Spain serves as a gateway not only to the broader European region but also to Latin America and Africa. With its market and financial reforms in addition to reduced operating costs, Spain has seen increased productivity compared to other major markets in the EU. Additionally, the country’s strategic use of EU funds has led to emerging opportunities, particularly in the agricultural and information and communication technology sectors.

  • Increase market share by devising strategies that capture and retain customers.
    • As target audience attention spans diminish, brand loyalty is waning. To preserve market share, one strategy is to align your brand with emerging trends, while another is to establish a trend that others will emulate. Market research plays an important role as does implementing customer retention strategies such as enhancing the customer experience, offering more value for money, and developing a loyalty program. Focus on key metrics such as real-time visibility into your profit and loss, monitor prime costs and understand guest trends and preferences. Tracking the right key performance indicators (KPIs) guide you to make smarter business decisions, leading to more streamlined operations and a higher bottom line.

  • Reduce costs to raise unit profitability.
    • Rather than increasing your prices by 3% to offset rising operating costs, it’s advisable to thoroughly examine your operational overhead. Often, it’s possible to cut costs and avoid raising prices without negatively impacting your business. Our track record includes successfully eliminating superfluous expenses for businesses ranging from startups to major retail banks, ensuring you’re in capable hands. Moreover, consistently revamping your operations can preserve the profitability of each unit sold.

  • Reduce your carbon footprint.
    • Many prominent brands continue to rely on fossil fuel-powered trucks, cars, and motorcycles for local deliveries. It’s not uncommon for drivers to leave engines idling while unloading and delivering goods which elicit public reactions and can affect the brand’s reputation. Individuals tend to react more intensely to immediate and personal impacts rather than to potential future scenarios from which they may be absent.

Marketing is science married to artistry. Logic predicts how the future should unfold; creativity how it will unfold. Follow trends or set them, the choice is yours.

‘Which of the above best describes your present situation? Let’s find the best way forward.’ Snorri H. Gudmundsson, FHRONE