AURORA, SEO and Digital Marketing

By targeting a specialized niche that seeks distinct products and experiences, AURORA does not rely on SEO or digital marketing. The niche are affluent travelers, the target audience luxury hotels and resorts.

Internet visibility is crucial, but the significance of SEO and digital marketing varies with the size of the primary target audience. The Five Star Alliance states there are approximately 4,400 luxury four and five-star hotels worldwide. If that is the case, reaching out to 16 hotels per day would allow for direct and personal contact with all within 9 months.

Fortunately, only 20% need to be contacted – the leaders in the luxury hospitality sector – reducing the number to 880. Within 55 days, all have been introduced to AURORA.

The situation improves further with a small primary target audience, as word spreads rapidly. The number of hotels and resorts eager to participate grows, requiring only their acceptance, which takes mere minutes. The cost of acquiring customers is so minimal that it negates the need for SEO and digital marketing expenses, highlighting the key distinction between AURORA and other ‘ecommerce’ platforms (AURORA is more than just ecommerce).

Although it operates within a digital realm, AURORA expands organically. SEO and digital marketing typically target high volume to convert online users into customers, essentially playing the odds. In contrast, AURORA concentrates on driving more business to luxury hotels and resorts that already employ SEO and digital marketing to attract customers.

AURORA offers a competitive edge, significant complimentary and favorable publicity, and achieves this discreetly. This approach has the potential to create a novel and distinct Internet experience.